Category Archives: Marketing
The Internet President
Barack Obama is being dubbed the ‘internet president’ having used the web so successfully in his election campaign. Blue State Digital were behind the president-elect’s web operation. This feature from news.bbc.co.uk includes a short video interview with managing partner Thomas … Continue reading
Video Interview: Dell and Social Media
Whatever you might think of their PCs or their customer support (or lack thereof) etc, Dell are frequently cited for being quick off the block in adapting to “Marketing 2.0″. As a useful follow up to the previous post, Jeremiah … Continue reading
Social Media Marketing Examples
Steve Rubel from Edelman Digital calls this “the most useful page on the web“. The list, developed by Peter Kim, documents concrete examples of how companies are starting to ‘leverage’ Social Media tools to reach, engage, and build a relationship … Continue reading
His Choice
Here’s a short inexpensive ad from the Obama campaign where the facts speak for themselves. It’s brilliantly effective and probably the best ad of the entire election: http://link.brightcove.com/services/link/bcpid1185304443/bctid1885474357
Seth Godin on Web 2.0
A leading thinker and writer on how the web has turned business and marketing on its head, Seth Godin talks lucidly about Web 2.0, social networking, and blogging.
