Category Archives: Advertising

His Choice

Posted on October 29, 2008 by

Here’s a short inexpensive ad from the Obama campaign where the facts speak for themselves. It’s brilliantly effective and probably the best ad of the entire election: http://link.brightcove.com/services/link/bcpid1185304443/bctid1885474357

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Tiger Woods Responding to a Fan’s YouTube Video

Posted on October 6, 2008 by

This video ‘response’ from Tiger Woods is a clever bit of marketing for Electronic Arts. A fan points out a glitch in Tiger Woods 08 on YouTube saying that Woods can hit a golf ball while walking on water. EA … Continue reading →

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Google’s Adwords and Analytics

Posted on October 5, 2008 by

To start understanding Adwords go here, and for Analytics, here.

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Creative Storytelling is Key to Online Copy

Posted on September 18, 2008 by

A good post from James Chartrand of Copyblogger on how good stories never fail to grab people’s attention: http://www.copyblogger.com/the-savvy-copywriter%E2%80%99s-advantage-creative-storytelling/

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